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Pay-for-hooray! Celebrating BWS 21st Birthday with a Digital Mastercard
OVERVIEW
BWS pay customers to celebrate with a refreshingly self-aware take on a birthday campaign.
The Details:
To celebrate their 21st Birthday, BWS asked customers to complete a number of birthday tasks in exchange for varied cash prizes .
Entrants could submit a written/text-based message, a video wishing BWS a happy 21st birthday (via song, dance or creating/baking a cake) or a video completing a BWS 21st task (from a range of 4 pre-determined options).
Vault worked closely with the agency to provide the “Pay for Hooray prizes” in the form of a Vault Pays-enabled Prepaid Mastercard®
The campaign was a huge success and showcased having a bit of fun and creativity can go a long way.
The purpose of cashback
“Cashback programs are an excellent way to engage, reward and incentivise your customers. Usually, businesses offer a cash reward when a customer purchases a certain number of products or completes a certain action.”
SOLUTION
Our Role:
- Instant Reward Issuance
- Claim Validation
- Pays-enabled Prepaid Mastercard®
- API access to the Vault card suite
- Issuance Reporting
Simpler, faster digital payments technology
Vault Payment Solutions is revolutionising the way you connect with consumers.
- Acquire new customers
- Retain current customers
- Reward staff
- Capture rich data and lift product engagement
- Increase basket size and drive repeat purchases
Innovate with Vault Payment Solutions! Our team of inventors and technologists set out to provide Australia’s businesses with the means to innovate.